Features

• Using the WYSIWYG editor to create it from scratch
• Importing your fully designed HTML template
• Using our library of free template designs
• Re-use previously sent campaigns
• WYSIWYG visual editor to create your own HTML emails and text equivalent
• Effortlessly upload your campaigns to the system
• Link through to websites at the touch of a button
• Personalise emails by importing user data such as name and address
• Template library full of professionally designed templates
• Can-Spam Checker highlights spam keywords before transmission
• Inbox preview of campaign in all major email clients
• Create folders to keep all of your images organised
• Add a Refer-a-Friend link
• Add or change keywords on the links

Data management

• Data cleanse - merge and purge on upload, including incorrectly formatted, unsubscribed and previously suppressed email addresses
• Amend contact details easily, online
• Automatic bounce handling
• Automatic unsubscribed email handling
• Customised data fields to store recipient data such as name and address
• Online sign-up forms allowing users to subscribe to your mailing list
• Unsubscribe code allowing users to unsubscribe on your website
• Suppression list management, bulk import all of your previous unsubscribe information
• Unlimited data storage
• Unlimited mailing lists
• Create address books
• Add and remove addresses
• Empty an address book
• Update a recipient's details
• Download an address book
• Send a campaign
• Retrieve unsubscribe information

Send

• Emails can be sent from your companydomain.com or from an address of your choice
• Free test sends to preview email campaign before send
• Re-send a previously sent campaign to a new address book
• Automatically de-duplicate address books on sending
• All emails sent from secure servers
• Multipart delivery - HTML or Text emails delivered as appropriate
• Schedule campaigns to be sent at a time and date that suit you
• IP segmentation groups similar users together, matching their sending habits and keeping the reputation of the IP address high
• Set up an autoresponder to send a follow up email after the campaign is sent
• Standing relationships with all major webmail providers in order to maintain high delivery rates
• White list option allowing your recipients to add your newsletter 'from' address to their safe list

Track

Full online reporting including:

• Delivery and open rates by time and date
• Links clicked
• Forwarding statistics
• Hard and soft bounce backs and unsubscribes
• Integration with Google Analytics to provide detailed stats for each campaign
• Create unlimited lists of 'triggered actions' taken after a campaign has been sent
• Time stamped reports to identify the optimum opening time
• Filter the stats by keyword/area of interest
• Pie charts to display statistics for your campaign

Account Management

• Immediate set-up
• Multiple user accounts
• User access with permissions for simultaneous account usage at various levels
• Mac and PC compatible
• Dedicated support team

Support

• Online knowledgebase provides full instructions of how to use the system
• Telephone support in the UK
• Email support